Advertising FAQs and Myths
Here are some of the most common Advertising Comments/Questions and Advertising Myths.
C: Word of Mouth is the best type of
advertising.
A: Yes, Word of Mouth is an incredible form of advertising, but it
is often the slowest to see results. Generally people will
"complain" rather than say something positive about a company,
service, product, etc. Word of Mouth advertising also doesn't
help keep you/your business in the forefront of your customers
memory either.
C: Advertising never shows any results.
A: Advertising does show results - the problem is that
customers/clients generally don't remember where they saw an ad,
heard/saw a commercial or picked up a flyer/brochure. It's
always important to find out how a customer discovered you - but you
will have to take the answers with a grain of salt as well.
A prime example is Tammi, the Publisher of DreamWeaver. Tammi doesn't advertise in any publication except DreamWeaver - but she does advertise in event programs for various festivals, fairs, etc.. Tammi often hears clients say that they saw her ad in another publication... which simply isn't possible.
Here are some things to keep in mind with Advertising:
Branding - Keep your name in front of customers. For example, you want customers to think "I have to go to (your business name here) for a book." Or another example could be: "I need to call (your name here) for a psychic reading." You want to become the first part of the thought process - not the last part.
Repetition - Ads in general don't get read until they are seen 3-5 times. The public is bombarded with bits of information every day and your ad has to STAND OUT to get attention. Reputation helps make sure your ad will not only be seen - but read!
Timeliness - Ads help for future reference too. Flu/Cold products advertise all year round - why? Most people don't have these until colder months. Keeping the product visible helps to ensure it will be remembered and then become the first product thought of when symptoms arise.
Energy - Advertising is an energetic investment in your success. When you take the time to advertise - you are creating an energetic bond of time, money and energy. This is a simple way to manifest success, prosperity and financial security. (Helpful Hint: For Print Advertising, take a copy of your ad and energetically send it your thoughts, personal energy, prayers and use attraction affirmations to pull clients/customers to you!)
C: Advertising is the first budget item
to be cut.
A: When you understand what advertising is and how it works - you
will understand the importance of advertising. Advertising
should never be "optional" for success. Advertising and
Marketing are different though and it's important to understand the
differences between them.
C: I've had calls from my ad, but I
don't get new clients (or repeat clients) from it.
A: Advertising can get you calls or contacts, but it cannot assure
you will get new clients or get repeat clients. This falls
under closing deals and customer relations - not advertising.
If you are getting contacts from your ad then it's successful and
doing it's job!
Q: Regarding the various
holistic/metaphysical publications in Ohio - why is DreamWeaver
different?
A: Experience, understanding what advertising is, creating marketing
options, networking possibilities and more! DreamWeaver is one
of the oldest publications in Ohio and the oldest in Columbus - why,
because we keep growing, changing and learning.
DreamWeaver did expand into surrounding states and this was a valuable asset to advertisers too! Knowing your target market is what we do best - we stay on top of trends, interview the experts and have articles for valued writers around the world!